Tata Launches Harrier & Safari Adventure X: Rugged Looks, Premium Features, All at a Tempting Price!
Date: 5 August 2025
Tata Motors has shaken up the SUV market yet again with the introduction of the all-new Adventure X variants for its popular Harrier and Safari SUVs. If you love the thrill of the road, crave a bold design, and insist on luxury features without breaking the bank, these new Adventure X editions are set to make your wishlist!
A Fresh Take on Adventure
The Adventure X persona redefines Tata’s flagship Harrier and Safari line-up, focusing on individuality and offbeat style, while packing in class-leading technology and serious comfort. The company has streamlined its SUV variants, making it easier for buyers to navigate the options – and right at the heart of this new range are the Adventure X and Adventure X+ trims.
What’s New and What Stands Out?
Rugged New Identity:
Both SUVs arrive with eye-catching new Seaweed Green and exclusive mascot badging on the doors. The Harrier gets sporty 17-inch Titan forged alloy wheels, while the Safari sits proud on 18-inch Apex forged alloys.
Stunning Interiors:
Step inside and you’ll find the Harrier adorned in Onyx Trail interiors — a stylish fusion of black leatherette seats with tan highlights. The Safari goes all out with Adventure Oak interiors featuring tan, oak-inspired leatherette upholstery and suave black inserts, providing a sophisticated yet adventurous vibe.
Feature Overload:
Get ready for a long list of goodies that punch above their price tag:
- Panoramic sunroof with voice command
- 360-degree HD surround camera for stress-free parking
- Ergo Lux powered driver seat with memory and welcome function
- 10.25-inch infotainment touchscreen and a fully digital 10.25-inch instrument cluster
- Voice-assisted controls, wireless charging, and air purifier
- ADAS suite (Level 2), including adaptive cruise control, lane keep assist, and auto emergency braking (Adventure X+)
- Electronic parking brake with auto hold
- Multiple drive and trail response modes (City, Sport, Eco, and Normal, Rough, Wet for challenging terrains)
- 6 airbags, traction control, and all-wheel disc brakes for ultimate safety
Premium Yet Practical:
Both the Harrier and Safari Adventure X offer rain-sensing wipers, trail sense auto headlamps, wireless Apple CarPlay and Android Auto, and trail-ready equipment that push the boundaries of their segments.
Powerhouse Under the Hood
Beneath all this is Tata’s robust 2.0-litre turbocharged diesel engine, churning out 170bhp and 350Nm of torque — perfect for conquering city streets, highways, and off-road paths alike. Transmission choices include a smooth 6-speed manual or a 6-speed automatic gearbox.
Pricing That Steals the Show
- Tata Harrier Adventure X: Starts at ₹18.99 lakh (ex-showroom)
- Tata Safari Adventure X+: Starts at ₹19.99 lakh (ex-showroom)
These prices are introductory and valid till 31 October 2025. With deliveries starting immediately across Tata dealerships nationwide, the new models also replace older Adventure variants, highlighting Tata’s move to simplify the SUV line-up while adding even more value.
Why Should You Care?
With the Adventure X series, Tata delivers what Indian SUV enthusiasts have been asking for — a perfect marriage of rugged looks, plush interiors, cutting-edge tech, and a price tag that keeps it all within reach.
From adaptive cruise control to a panoramic sunroof, bold styling to leatherette comfort, and the proven prowess of Tata’s diesel powertrain, the Harrier and Safari Adventure X editions are ready to dominate both city lights and weekend getaways.
If you want an SUV that stands out, equips you for every kind of journey, and doesn’t skimp on either style or substance, the Tata Harrier and Safari Adventure X are the new stars in town.
In Detail:
Tata’s initiative to reboot their SUV offerings with the Adventure X variants is more than just a cosmetic update. By integrating advanced features such as Level 2 ADAS, dual digital displays, and luxurious yet durable interiors, Tata proves it’s listening to modern buyers who want adventure with everyday usability. The dual-tone, carefully crafted interiors elevate the experience, making these SUVs inviting for families and thrill-seekers alike. Mechanically, the trusted 2.0L diesel stays unchanged, ensuring reliability and consistent performance, while choice in gearboxes makes the Adventure X series flexible for all driving preferences.
If you’re wondering whether now is the right time to invest in a Tata SUV, the new Adventure X trims answer that question with a confident “yes” — blending fun, function, and financial sense better than ever before.
